Vision, Mission, Values


Our vision is to have a talented, dedicated team to promote understanding and communication in the electrical industry, allowing our customers to be more effective in their work.



Our mission is to increase and protect the market share of our manufacturers and to enhance the efficiency and profitability of our customers while providing a superior return to the corporation.



We are committed to:

    • Marketing premium quality products which are priced fairly.
    • Conducting our business in a professional and ethical manner.
    • Enhancing the relationship between manufacturers and our customers.
    • Encouraging a high level of service through the development of new ideas and innovative programs designed to serve the needs of our customers.
    • Attracting, motivating, and retaining the most talented people in our industry.